Florida Realtors®

Video: Advice for before the camera rolls, and Tech answers for more professional results.

11:30 AM & 12:30 PM

Learn actionable techniques from the Florida Realtors® Media Team. See how video can be used to advance your career from brand awareness to lead generation. You don’t have to have a huge budget to bring a polished look and start creating a video-based identity.


Sev Scaglia

Florida Realtors®

Sev has been writing/producing/directing video for 35 years. He holds a bachelor’s degree from Ohio University in Athens, Ohio. He produced video for a production company and then an advertising agency in Pennsylvania. He was a writer/producer/director for 12 years for Darden Restaurants; home to Red Lobster, Olive Garden, Bahama Breeze and other restaurant concepts. After four years as a freelance writer/producer, he joined  Florida Realtors® in January of 2005. Sev writes/produces/directs video projects and the major live events for the association including; the Inaugural Banquet, Great American Realtor® Days, the Women In Real Estate Conference, the Opening and Closing Sessions and the Awards Luncheon during the annual convention.

Chris Des Marais 

Video Production Manager
Florida Realtors®


Chris has been in the film/video/television business for 28 years.  He received a degree in Graphic Design from the School of Visual Arts in NYC.  He worked for 12 years as a union Prop Master and Set Dresser in the Motion Picture Industry. Chris then sold cable television advertising time for four years after moving to Florida.  Following that, he worked as a staff producer for a Tallahassee-based television and video production company and then as a freelance video producer, editor, and field crew member. In 2015 Chris joined Florida Realtors as the full-time Video Production Manager where he shoots and edits all the in-house video for the state association.


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